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The Daily Nick - October 2007

Rural Pharmacy

October 8th 2007 06:04
There's an ad on TV at this moment (though perhaps only in regional areas, given its content), trying to encourage young people to do pharmacy. If you haven't seen the ad, the premise is that there is a conversation between two people over MSN, or another similar program. You basically read the transcript of what they are talking about, which happens to be pharmacy. There is the typical MSN neglect of vowels and overuse of numbers, et cetera, which is very frustrating to anybody older than 17 or so.

But it concerns me that pharmacy organisations are targeting these people. Surely in this abbreviated world, something is going to get mixed up. Though it is presumably less embarassing to go to the chemist to ask for hmrrd crm



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